Assistant Digital

3 days ago

Taipei Taipei City, Taiwan L'Oréal Full time NT$900,000 - NT$1,200,000 per year

Key Job Accountabilities
Contribute to brand profitable growth by designing Digital & CRM solutions. Engage, retain, upsell &recruit consumers and leverage insight and data.

  • Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
  • Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
  • Making sure the customer database is correctly segmented for targeted marketing activities.
  • Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
  • Development of testing strategies to guarantee the most efficient approach for the organization and its customers.
  • Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
  • Monitoring total brand digital marketing related KPI through analysis and dashboard
  • Responsible for supporting work for marketing/Digital team, CAC request related to digital tools (Beauty Tech/ CRM platform), Construct consumer journey on SFMC/CDP
  • Supporting team on different digital platform management and optimization, CRM related product management (including product transfer/ Bom/ stock management)

PROFESSIONAL & TECHNICAL COMPETENCIES

CRM DIGITAL BRAND BUIDLING

  • Is obsessed with consumer centricity
  • Builds audience through relevant content
  • Scales consumers and influencers engagement
  • Masters digital marketing tactics
  • The ability to meet tight deadlines and outstanding time management skills.
  • Excellent communication skills as you must speak with clients, employees, and customers.

DATA-DRIVEN MARKETING

  • Optimizes omnimedia investments & ROI
  • Operates efficient CRM
  • Masters analytics and attribution modeling
  • Leverages Precision Advertising

DIRECT & INDIRECT ECOMMERCE EXCELLENCE

  • Starts with shopper centricity
  • Strategizes ecommerce acceleration (pure players, retailers and direct)
  • Negotiates with the specific levers for online distribution
  • Monitors online sell-in and sell-out excellence

DIGITAL TECHNOLOGY EXPERTISE

  • Leads with strong agile project management skills
  • Acts as a strategic business partner
  • Has deep technical skills
  • Focuses on delivery: design/build/run

DIGITAL EXECUTION EXCELLENCE

  • strong ownership towards Digital platform management
  • Keen on search of optimizing routine process

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