Product Manager

About Maybelline New York:
Maybelline New York is the number one global cosmetics brand, a subsidiary of the L'Oréal Group. From a small, family-owned business to the world's leading makeup brand, Maybelline New York has taken trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you the power to express yourself.

Job Summary:
The Product Manager for Maybelline New York will be responsible for the full product lifecycle management of assigned categories or product lines, from conception to launch and post-launch analysis. This role requires a blend of strategic thinking, creativity, and strong analytical skills to drive market share growth and reinforce Maybelline's position as a leader in the beauty industry. The ideal candidate will be passionate about beauty, consumer trends, and innovation, and possess a proven track record in product management within the FMCG or beauty sector.

Key Responsibilities

• Product Strategy & Innovation: Develop and execute comprehensive product strategies aligned with Maybelline's global brand vision and local market needs. Identify new product opportunities through market research, competitive analysis, and consumer insights.
• Product Development & Launch: Lead the end-to-end product development process, working closely with R&I (Research & Innovation), packaging, supply chain, and external agencies. Manage product timelines, budgets, and ensure successful on-time, in-full launches.
• Market Analysis & Insights: Continuously monitor market trends, consumer behavior, and competitive landscape to identify growth drivers and potential threats. Translate complex data into actionable insights and recommendations for product development and marketing strategies.
• Marketing & Communication: Collaborate with the marketing and communication teams to develop compelling product narratives, launch campaigns, and promotional strategies. Ensure consistent brand messaging across all touchpoints.
• Performance Tracking & Optimization: Analyze sales performance, market share, and profitability of assigned products. Identify areas for improvement and propose corrective actions or new initiatives to maximize product lifecycle value.
• Cross-Functional Collaboration: Serve as the central point of contact for all product-related matters, fostering strong relationships with R&I, packaging, sales, marketing, finance, and supply chain teams to ensure seamless execution.
• Budget Management: Manage product-related budgets, ensuring efficient allocation of resources and adherence to financial targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 3-5 years of experience in Product Management, Brand Management, or Marketing within the FMCG, beauty, or luxury goods industries.
• Proven experience in successfully launching new products and managing product portfolios.
• Strong analytical skills with the ability to interpret market data, sales figures, and consumer insights.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Exceptional communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
• Creative mindset with a passion for beauty and an understanding of current and emerging trends.
• Proficiency in English; additional language skills relevant to the market are a plus.
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint).

What We Offer

• A dynamic, collaborative, and international work environment.
• Opportunities for career growth and professional development within the L'Oréal Group.
• Exposure to leading global brands and innovative product development.
• Competitive salary and benefits package.
• The chance to contribute to a brand that empowers millions of consumers worldwide.