Product Marketing Associate

6 hours ago

Taipei Taipei City, Taiwan Appier Full time NT$60,000 - NT$120,000 per year

About Appier
Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, multi-agent, data analysis, distributed systems, and marketing.

About The Product Marketing Team
The product marketing team at Appier is under the Growth and Marketing organization, working closely with product, sales, and customer success teams to drive awareness and adoption.

About This Role
As a Product Marketing Associate, you will play a crucial role in driving the success of Enterprise Solution's go-to-market strategy in different markets, including Japan, South Korea, Taiwan, Hong Kong, and Southeast Asia, and ensuring the continued growth and adoption of our cutting-edge AI-powered solutions. You'll be a key storyteller for Appier, bringing the value of data and personalization to life across all internal and external channels by owning the vertical go-to-market strategy, building competitor playbooks, delivering global training, and being a public figure for the company.

Responsibilities

  • Develop and execute go-to-market strategies for Personalization and Data Cloud products by working closely with cross-functional teams such as product management, sales, and customer success.
  • Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
  • Develop and maintain a deep understanding of the company's products and services, as well as the target audience and buyer personas.
  • Craft compelling value propositions and messaging that differentiate the company's products in the market and resonate with target audiences.
  • Collaborate with sales teams to develop sales enablement materials, such as presentations, case studies, and product demos.
  • Partner with the broader marketing team to execute marketing tactics that drive awareness and new client meetings.

Qualifications
[Required]

  • Bachelor's degree in Marketing, Business, or a related field with 2-3 years of experience in (product) marketing or a related role
  • Excellent written and verbal communication skills in English, with the ability to craft compelling messaging and tell engaging stories.
  • Experience in creating sales enablement materials, such as sales decks and case studies.
  • Agile and adaptable mindset, with the ability to thrive in a fast-paced, dynamic environment.
  • Proactive and self-driven with a strong attention to detail and the ability to manage multiple projects simultaneously.
  • An appetite for collaboration, driven by the belief that your success is dependent on the success of others around you
  • Enjoyment talking to customers and personally going and testing and figuring out positioning that works
  • Taste for beautiful design, good copy, and attention to detail

[Nice to have]

  • Relevant experience in digital marketing roles.
  • Proficiency in additional languages besides English.
  • Experience in B2B marketing or enterprise software solutions.
  • Strong project management skills and the ability to prioritize tasks effectively.
  • A passion for continuous learning and professional development in the field of marketing.
  • Ability to thrive in ambiguity and navigate through complex challenges.
  • A collaborative and team-oriented mindset, with a willingness to support and contribute to the success of the team as a whole.

  • Associate Product Marketing Manager

    1 week ago

    Taipei, Taipei City, Taiwan Google Full time NT$900,000 - NT$1,200,000 per year

    This role is not eligible for immigration sponsorship.Google welcomes people with disabilities.Minimum qualifications:Bachelor's degree or equivalent practical experience.Less than 3 years of full time work experience.Preferred qualifications:Experience with investigative success, with the ability to develop and understand strategy.Experience in marketing,...

  • Associate Director, Marketing

    6 hours ago

    Taipei, Taipei City, Taiwan Align Technology Full time NT$60,000 - NT$123,456 per year

    Department:MarketingLocation:APAC-China-TaiwanDescriptionAbout This OpportunityTheAssociate Director, Marketingwill lead all Professional Marketing efforts for Taiwan and Hong Kong, driving strategic planning, portfolio management, new product launches, and multi-channel marketing initiatives. This role partners closely with commercial leadership and APAC...

  • Associate Product Manager

    6 hours ago

    Taipei, Taipei City, Taiwan MSD Taiwan Full time $50,000 - $80,000 per year

    THE OPPORTUNITYThe Associate Product Manager will focus on business solution to increase the pneumococcal & pediatric/adult vaccine market opportunities. He/She is expected to transfer product strategy, objectives into value creation through the strong understand of the consumer's needs. He or She is mainly responsible for coordinating the cross-functional...

  • Marketing Associate

    6 hours ago

    Taipei, Taipei City, Taiwan Meitu Inc. Full time NT$40,000 - NT$80,000 per year

    Meitu's product user base is growing rapidly worldwide, constantly innovating, staying ahead of AIGC trends, and continuously optimizing product features and user experience achieving remarkable results in multiple countriesIf you are passionate about using Meitu or any photo/video editing apps, enjoy spotting market trends, and are interested in overseas...

  • Freelance Marketing Account Executive

    2 weeks ago

    Taipei, Taipei City, Taiwan KKBC - B2B Marketing Agency Full time $60,000 - $80,000 per year

    Company Overview:Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth...

  • Associate Product Manager

    2 weeks ago

    Taipei, Taiwan Johnson & Johnson Innovative Medicine Full time $60,000 - $120,000 per year

    At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to...

  • Marketing Associate

    6 hours ago

    Taipei, Taipei City, Taiwan Meitu Inc. Full time $40,000 - $80,000 per year

    Meitu's product user base is growing rapidly worldwide, constantly innovating, staying ahead of AIGC trends, and continuously optimizing product features and user experience—achieving remarkable results in multiple countriesIf you are passionate about using Meitu or any photo/video editing apps, enjoy spotting market trends, and are interested in overseas...

  • Marketing Associate

    6 hours ago

    Taipei, Taipei City, Taiwan Meitu Inc. Full time NT$40,000 - NT$80,000 per year

    Meitu's product user base is growing rapidly worldwide, constantly innovating, embracing AIGC trends, and continuously enhancing product features and user experience, achieving outstanding results across multiple countriesIf you are passionate about using Meitu or any photo editing/video editing apps, enjoy observing market trends, and are interested in...

  • Product Marketing Manager/Product Marketing Specialist

    6 hours ago

    Taipei, Taipei City, Taiwan Synology Full time $60,000 - $80,000 per year

    Department InfoSynology creates IT solutions that range from data management, backup, video surveillance, wireless networking, and more. We empower not only hyper-scale and multinational enterprises but also the typical family and individuals with powerful solutions that solve everyday challenges. We are looking for someone who can help define and deliver...

  • Marketing Manager

    6 hours ago

    Taipei, Taipei City, Taiwan Ecolab Full time $90,000 - $120,000 per year

    This is your opportunity to take a pivotal marketing role, based in the heart of Asia's semiconductor industry. You will be based in the Ecolab office with our local team in either Taiwan or South Korea, working shoulder-to-shoulder with commercial and technical colleagues. We are looking for an ambitious and results-driven Marketing Manager to own the...