HID Product Marketing Intern

3 days ago

Taipei Taipei City, Taiwan Corsair Full time $40,000 - $60,000 per year

Job Description
General
Purpose:

  • Having an intern in Taipei to help coordinate market research and gaming feature testing/benchmarking with HID product marketing team

Position Summary And Responsibilities

  • Research gaming KB/Mice/Mousemat competition info from CN media including bilibili, Douyin (tiktok) and other DIY forums
  • Deep dive in Korean eSport trends
  • Work with APAC functional teams to understand Asia overall HID market trends
  • Observe design trend in Asia, getting the connection to KB/Mice/Mousemat
  • Explore the TA/Persona of gaming KB/Mice/Mousemat

Position Expectations

  • Understand how to conduct a market analysis prior to the ideation phase of a new product.
  • Can successfully articulate a product idea and its unique value proposition for the user
  • Understands the importance of full lifecycle product management and EOL / transition strategies
  • Understands the importance of PM support in marketing & GTM considerations

職位概述、職責

  • 研究在中國平台 ( 例如 bilibili 、抖音( tiktok )和其他 DIY 論壇等 ) 上的 KB/Mice/Mousemat 競品訊息
  • 深入了解韓國電競趨勢
  • 與亞太地區職能團隊合作,了解亞洲整體 HID 市場趨勢
  • 觀察亞洲設計趨勢,找出與 KB/Mice/Mousemat 的關聯性
  • 探索 KB/Mice/Mousemat 的客群與背景

職位期望:

  • 了解如何在新產品的構思階段之前進行市場分析。
  • 能夠成功地向使用者闡明產品理念及其獨特的價值主張
  • 了解全生命週期產品管理和 EOL/ 過渡策略的重要性
  • 了解 PM 支援在行銷和 GTM 考量中的重要性

About Us
CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.

The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops, Drop, a community-driven company that designs and curates enthusiast keyboards and peripherals, and Fanatec, a leading manufacturer of high-end sim racing hardware.

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