Marketing Manager

1 week ago

New Taipei City New Taipei City, Taiwan International Games System Full time $60,000 - $80,000 per year

  1. Basic Qualifications

  2. Familiar with iGaming / Online Casino industry.

  3. Strong understanding of local marketing operations, social culture, player behavior, social media trends, and entertainment content preferences.

  4. Practical experience in the local iGaming market, capable of developing localized marketing strategies- tailored to regional audiences.

  5. Knowledge of local iGaming regulation and advertising compliance, and influencer (KOL) advertising regulations.

  6. Possess connections and resources across KOLs, media, advertising agencies, offline events, or sponsorship networks.

  7. Able to initiate and negotiate collaborations- with YouTubers, streamers, influencers, celebrities, or event organizers.

  8. Skilled in monitoring and analyzing campaign performance- (e.g., view counts, engagement results, live streaming hours, free spin redeems, social media follower growth etc.).

  9. Fluent in English- is required; proficiency in local language among South East Asian region or South Asia is preferred.

  10. Scope of Work

  11. Provide market insights and strategic consultation.

  12. Develop brand marketing strategies and campaign plans.

  13. Deliver monthly reports- on local market trends and competitor analysis.

  14. Provide weekly recommendations- for creative materials, KOL collaborations, and optimization strategies.

  15. Assist with marketing execution and coordination, including communication with local agencies, media, and partners.

  16. Support local communication and logistics- for brand campaigns or exhibitions.

  17. Review the language, visuals, and cultural relevance- of promotional materials.

  18. Suggest potential co-branding or collaboration opportunities- with local entertainment or celebrity figures.

  19. Conduct performance tracking and evaluation, providing post-campaign reports and improvement suggestions.

Preferred Qualification:

1 having past working experience in igaming provider or online casino in SEA and marketing experience for 3 to 5 years

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