Regional Sales Manager

Description
Join Us as Regional Sales Manager - Northern California at Potter Global Technologies
At Potter Global Technologies, we've been protecting lives around the world for over 125 years—and we're just getting started. We're a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships.

Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications.

If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you'll feel at home here.

As the Regional Sales Manager for Potter's Fire & Security Division, you will be responsible for increasing Potter's market share in both the wholesale distribution and engineered systems sales channels with a wide range of products for fire alarm, fire sprinkler, emergency communications, security and their associated software & services. This position will support and help grow our existing account base, as well as prospect, qualify and onboard new customers .

What You'll Do
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Maximize sales efforts by effectively & independently managing your time and territory.
• Create and maintain a territory sales plan to meet annual key performance indicators (KPI's) and other financial goals. Monitor performance versus goals at least monthly and proactively develop action plans as needed to achieve / exceed targets.
• Perform market analysis to determine customer needs and propose high impact activities.
• Continually monitor established customer base to identify opportunities for rationalization and areas (geographical, vertical) where additional support is required to support market needs for growth.
• Work closely with customers to implement new products and required training.
• Represent company at trade association meetings/shows to promote products and services.
• Deliver compelling sales presentations to customers, influences, and other stakeholders to drive the establishment of Potter Fire in both product preference and specifications.
• Manage core travel and entertainment budget on a weekly, monthly, and yearly schedule.

What You Bring
Experience That Drives Success

• High school diploma or equivalent required; Associate's or bachelor's degree in business management or related field.
• Minimum of 5 years of direct sales or technical experience in the fire alarm or closely related life safety industry.
• Ability to travel up to 75% of the time. Occasionally non-standard work hours are required for meetings and other industry events.

Key Strengths & Skills

• Be a goal-oriented, driven, and enthusiastic self-starter.
• Strong business acumen and analytical skills.
• Strong listening skills with the ability to quickly identify customer needs.
• Ability to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, and engineering staff as well as to local fire officials.
• Strong verbal, written, and presentation skills. An ability to empathize with the target audience and tailor communications to that audience.
• Strong software skills for MS Office, CRM and Potter-developed software products.
• Valid Driver's License and reliable transportation.
• The ability to work remotely on the road and in a home office environment.

Qualifications
Our Culture

• We build strong relationships—with teammates, partners, and customers
• We take pride in knowing every product we build serves the purpose of protecting lives
• We listen actively, coach frequently, and own our results
• We foster innovation, value curiosity, and believe that experimentation is part of growth
• We create a welcoming and inclusive space where everyone belongs
• We take ownership of our work—quality and safety are at the core of what we do

Benefits That Matter

• Employee Ownership Program – You're not just an employee—you're an owner. We share success together.
• Competitive health, dental, and vision plans
• 401(k) with company match
• Generous paid time off and holidays
• Continuous learning and development opportunities
• Financial Wellness programs including complimentary Certified Financial Planner sessions
• Recognition programs that celebrate individual and team wins
• A mission-driven team that supports life-saving outcomes, every day

Location
This is a full-time position. The candidate must reside within Northern California: This territory will include any part of California above San Dimas California.

Specific counties include: Alameda, Alpine, Amador, Butte, Calaveras, Colusa, Contra, Del Norte, El Dorado, Glenn, Humboldt, Lake, Lassen, Marin, Mendocino, Modoc, Mono, Napa, Nevada, Placer, Plumas, Sacramento, San Francisco, San Joaquin, San Mateo, Santa Clara, Santa Cruz, Shasta, Sierra, Siskiyou, Solano, Sonoma, Stanislaus, Sutter, Tehama, Trinity, Tuolumne, Yolo and Yuba.
The expected schedule is 40 hours per week, Monday through Friday.

Ready to Apply?
Ready to make a real impact? If you're driven, curious, and excited to grow with a team that's changing the world—and where you're not just an employee but an owner—we want you on board

Join us, and let's create safer environments together—making a global difference you'll be proud to own.