Senior Brand Manager

7 days ago

Taipei City, Taiwan Nestlé Full time

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you.
We are the world's largest Food and Beverage Company
, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We' re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Are you ready to unleash your marketing talent and make a real impact? We have an exciting opportunity for a dynamic
Senior Brand Manager
to join our team As a key player in our company's success, you'll have the chance to execute business plan by developing and implementing marketing and brand strategies for our Infant Nutrition products. If you're passionate about making a difference, thrive in a fast-paced environment, and are ready for a next adventure, apply now and join Nestlé

Role & Responsibilities:

-Brand Strategy & Planning

  • Manage the development and execution of strong functionally aligned brand plans, responsible for the performance & strategic alignment; Devise and drive short- or long-term strategies to position the brand and build market share.
  • Support the creation and execution of the Integrated Commercial Planning (ICP).

-Brand Communication & Activation

  • Implement brand communication strategies in collaboration with agencies to enhance brand awareness across all touchpoints, including digital platforms, media, and KOL partnerships.

-Promotional Activities

  • Identify and recommend effective promotional programs and materials to drive sales activation and support accurate forecasting.

-Market Intelligence & Analysis

  • Collect, consolidate, and analyze market intelligence, including competitor activities, consumer and shopper insights, and market share data.
  • Collaborate with internal stakeholders to provide actionable insights for brand decision-making.

-Budget & Operational Management

  • Understand business impact and priorities on PFME investment of the brands; ensure operational control and budget compliance.

-Innovation & Cross-Functional Collaboration

  • Partner with cross-functional teams to ensure timely launch of I&R (Innovation & Renovation) products and achievement of business targets.

What will make you successful:

  • Degree holder in Marketing or business-related disciplines
  • Ideally 10+ years of work experience in brand management, marketing, trade marketing or sales; Preferably with exposure in MNCs or FMCG related industries
  • With experiences working in matrix organizational structure and multi-disciplinary businesses would be highly preferable
  • Knowledge in food nutrition will be an advantage
  • Demonstrated record of success in brand building based on consumer insights with good business acumen
  • A strategic thinker and a results-driven talent
  • Strong communication and presentation skills in both written and spoken English & Chinese
  • The candidate with less experience will be considered for the
    Brand Manager
    position

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