Senior Marketing Executive

About the Wellness Pet Company:
The Wellness Pet Company crafts and produces premium pet food, treats, and dental chews. We believe that premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

Is This You?
Do you find yourself immersed in the latest social media trends, scrolling through Reels and stories with a keen eye for what's engaging? Are you the go-to person for content creation among your friends and family? If you're excited by the idea of blending creativity with purpose—and contributing to the wellbeing of pets and their parents? If you answered yes to all the above, Wellness Pet Company could be your perfect next step.

This role reports to the Director of Asia Developing Markets (ADM) team and is based out of our Taipei office in Taiwan, where we work in-office Monday through Friday each week.

What You'll Accomplish:
As a Marketing Executive, you'll play a pivotal role in driving our brand awareness growth across Asia. You'll lead the development and execution of localized marketing programs in partnership with our distributor network, translating strategic direction into impactful, market-relevant initiatives. Your work will elevate brand visibility, deepen consumer engagement, and support commercial success across diverse local markets.

In this role, you will:

• Coordinate and optimize Sales Development Funds (SDF) budgets with our Market Manager
• Collaborate with distributors to co-create annual marketing plans aligned with brand goals
• Provide hands-on support for local campaigns, including POS materials, digital content, and in-store activations
• Partner with Market Managers and distributors to execute business plans covering marketing campaigns, product launches, promotions, and merchandising
• Conduct quarterly reviews of marketing plans and adjust strategies as needed
• Work cross-functionally with your local Market Manager and the distributed marketing team internally to ensure smooth distributor operations
• Use consumer insights, category trends, and competitive analysis to drive continuous improvement
• Be a key contributor to our digital and communications success across Asia

Who We're Looking For:
Team Wellie is a group of people who are truly obsessed with all the best ways of winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Always starts with the consumer
• Is dedicated to doing it right the first time
• Brings their best every day
• Has an "all-in" mindset
• Embraces the hard things and does them right away
• Owns their outcomes
• Gives back to their community

The ideal candidate will possess:

• Proven success in brand or marketing management within the FMCG sector
• Experience with digital marketing, including SEO, SEM, and social media platforms and tools
• A bachelor's degree in marketing, business administration, or a related field
• A minimum of 5 years of experience in brand or marketing roles
• Strong communication, presentation, and interpersonal skills
• Strategic mindset with a hands-on approach to execution
• Verbal and written fluency in English
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• A willingness to travel up to 30% and the ability to work flexibly across distributed teams and multiple time zones
• The ability to commute to our Taipei office Monday through Friday each work week

Why Wellness Pet?
We care about the wellbeing of our people, their families, and their pets. We offer a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.