Creative Director

1 week ago

Taipei Taipei City, Taiwan Cooler Master Full time $70,000 - $120,000 per year

Key Responsibilities

Brand & Campaign Platforms

  • Define creative platforms and campaign concepts for brand and product initiatives.
  • Govern brand voice and visual language; publish and maintain a
    Brand Voice Guide
    and
    Launch Message House
    (tagline + short/long narrative).

Creative Direction & Production Oversight

  • Direct design and production (art direction, 3D/CGI, photo/video, motion, livestream).
  • Provide clear critiques and final sign-offs that raise the bar for craft.

Workflow & Systems

  • Establish a unified pipeline: brief templates, file/folder structure, shared asset library, review checkpoints (concept → design lock → final QC), localization notes.
  • Track core metrics such as
    on-time delivery, asset reuse, and rework rates
    .

Global Toolkit Development

  • Deliver adaptable toolkits (key visuals, motion cut-downs, copy templates, layouts) that empower regions without reducing Creative to an "asset factory."

Creative Innovation

  • Maintain a
    6-month "What's Next" radar
    ; pilot new formats/technologies each quarter, scale proven ones into templates.

Team Leadership & Resource Management

  • Hire, coach, and develop talent.
  • Manage agencies/freelancers and foster a culture of feedback and growth.
  • Own the creative budget and calendar; prioritize projects for impact and timely delivery.

Measurement & Improvement

  • Define and track KPIs: engagement uplift, on-time milestones, asset reuse vs. rework, regional satisfaction.
  • Run post-mortems and apply learnings to future briefs.

Brand Safety & Compliance

  • Ensure compliance with licensing, rights usage, and legal checks across all creative outputs.

Qualifications

Education

  • Bachelor's or Master's in Communication/Visual Design, Advertising/Art Direction, Film/Motion, or related field. Equivalent experience considered.

Experience

  • 10+ years of creative leadership in
    tech/gaming/consumer electronics
    , with 5+ years managing designers and producers.
  • Proven track record of delivering
    integrated campaigns
    (concept → design → photo/video/3D → launch).
  • Experience providing
    global toolkits
    for regional adaptation.
  • Successful track record in
    building and optimizing creative workflows
    .

Craft & Tools

  • Expert in
    Adobe CC (PS/AI/Ae/Pr)
    and
    Figma
    .
  • Ability to direct
    motion/3D (Cinema4D/Blender/KeyShot)
    and live/recorded shoots.
  • Strong eye for
    typography, color, layout, and art direction
    .
  • Familiar with shared asset libraries and version control practices.

Innovation

  • Demonstrated ability to pilot
    new formats and technologies
    (real-time 3D, livestream, AR/XR, smart templates, AI) with measurable impact.

Industry & Audience Insight

  • Deep understanding of
    PC/gaming culture and creator communities
    .
  • Ability to transform technical/engineering truths into
    human-centered stories
    .

Leadership & Operations

  • Experience in
    hiring, coaching, performance management, agency/vendor oversight, budget, and calendar ownership
    .
  • Strong, decisive review and feedback skills.

Language

  • Fluent English required. Chinese is a plus.

Portfolio Requirement

  • Portfolio showcasing
    big ideas carried across channels
    (brand system/style guide + key visuals + motion/video).
  • At least one example of a
    workflow/process you implemented
    (templates, review checkpoints, asset library).

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