Marketing Recruitment Data Management Specialist
2 days ago
職位簡介
本職務將負責行銷與招募團隊的資料管理與分析工作,涵蓋資料清理、系統維護、報表製作與成效追蹤。你將是團隊中資料流程的關鍵推動者,協助建立更有效率的資料架構與分析機制,支援人力規劃、招募活動優化及行銷投資回報分析。
目前團隊尚未導入正式資料庫,主要以 Google Sheet 作為資料管理工具,因此此角色將在「從零建立資料基礎」的過程中扮演重要角色。
工作內容
1. 資料清理與管理
定期進行資料稽核與清理,確保招募與行銷資料的準確性與一致性(如:候選人追蹤、活動成效、來源分析等)。
優化現有 Google Sheet 的資料結構與使用流程,並為未來導入資料庫做好準備。
協助制定資料輸入與使用的標準作業流程(SOP)。
處理手動資料輸入流程
2. 招募分析與人力規劃支援
確認各倉庫的實際人力現況與缺口,協助追蹤 active headcount 與 gap。
建立招募漏斗分析機制,追蹤各管道(如 104、社群平台、校園活動等)的轉換率與成效。
支援 offline 活動(如校園徵才、就業博覽會)資料收集與報表製作。
3. 行銷成效與財務分析
分析線上行銷活動(IG、FB、104 等)導入的應徵者資料,並評估各管道的轉換率。
計算每位應徵者的平均招募成本,協助判斷各行銷投資的效益(ROI)。
4. 系統與工具應用
使用 SQL 或其他工具進行資料擷取、處理與儲存(若無經驗,需具備快速學習能力)。
協助團隊從「手動貼資料」的流程,逐步轉型為系統化、自動化的資料管理模式。
團隊與工作模式
英文需具備基本溝通能力,團隊中有外籍成員。
工作採 hybrid 模式。
理想人選特質
對數字與邏輯敏感,具備資料潔癖與細心特質。
不以年資為唯一標準,重視實際能力與學習潛力。
能獨立處理繁瑣資料流程,並主動提出優化建議。
具備 SQL、Excel、Google Sheet 等工具操作能力尤佳。
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