Associate Director, Product and Content Marketing

Job Description

Title Associate Director, Product and Content Marketing

Department      Product and Content Marketing, Asia Pacific Marketing

Location Regional

Reports To       Head of Product and Content Marketing, Asia Pacific Marketing

Level AD or above

We're proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our team and feel like you're part of something bigger.

About your team

The Asia Pacific ("Asia") Marketing team leads strategy and best-in-class execution of regional and country-specific marketing programs. Objectives of these programs range from strengthening Fidelity's brand to generating sales in wholesale or institutional channels (B2B) and driving increased share of wallet from retail customers (B2C).

The APxJ Product and Content Marketing team is responsible for the provision of timely, accurate and creative content, materials and through-the-line marketing solutions to build Fidelity brand and support business to drive impact and commercial results throughout the regions.

About your role
The role is responsible for leading and setting the strategies to drive investment and product marketing communication in Asia Pacific to ensure a competitively strong, well-positioned communication programme is executed across regions and local markets. This will primarily involve engaging with portfolio managers and ID teams to understand FIL capabilities, strategies, product positioning, market views, and partnering with business to identify local business and client needs.

The role needs to be able to further develop narrative, storylines and product communication strategies executing against those needs. This will include the development of sales enablement materials as well as content for various distribution channels/platforms. 

The role will also partner with internal Marketing resources where required to further adapt and amplify the marketing effort to create the broader impact, being the key liaison point for different stakeholders across Fidlity International and Fidelity Investment.

About you

1. Engage and communicate with Stakeholders 

• Build connection and relationships across the FIL and FMR network to ensure being deeply connected to the broader business, marketing, client proposition and investment teams
• Demonstrate consultative selling skills during engagement and communication in order to calibrate clients' needs, connect the dots, drive the discussion, identify the solutions and create business/ product opportunities.

2. Manage Product Marketing Materials

• Deep dive analysis on Fidelity products, including investment capabilities, investment strategies, investment objectives, investment philosophy, investment process, performance, portfolios, competitor analysis, and etc, which can further identify the unique selling points and build holistic product positioning.
• Create product marketing propositions and supporting content which sets Fidelity's capability & solution/products apart from its competitors and is recognized for its strategic client-centred positioning.
• Integrate "FIL capabilities/strategies" and "FIL Market/Macro" contents to build the narrative and storylines to support growth/retention priorities across regions and countries to create scale and efficiency.
• Manage product relative content requirements across various areas including distributions, digital marketing, events and corporate communication.
• Consolidate resource across different functions, regions and local markets and create consolidated framework and working model for better scale and efficiency

3. Consolidate Investment Insight

• Understand Fidelity market view and outlook across different asset classes, current market backdrop and sentiment that can further strengthen the communication and build the narrative and storylines.
• Leverage from Global Content team and ID teams to deliver effective market update and market outlook communication, which can be further linked to product narrative and drive high quality of communication.
• Monitor fund performance and proactively identify issues under specific market backdrop.
• Engage with FMR IPMs for new strategies/capabilities launched in FIL

Feel rewarded

For starters, we'll offer you a comprehensive benefits package. We'll value your wellbeing and support your development. And we'll be as flexible as we can about where and when you work – finding a balance that works for all of us. It's all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit

For more about our work, our approach to dynamic working and how you could build your future here, visit