Chief Brand Strategist

This role is responsible for leading the development and implementation of marketing strategies for assigned brands, including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.

The successful candidate will have a deep understanding of customer behavior and preferences, and be able to leverage this knowledge to drive business growth and market share in an evolving digital ecosystem.

The position requires strong analytical and customer insight skills, as well as the ability to interpret and translate online and offline customer behaviors into strategic activities.

A bachelor's degree in business management/marketing or a related field is preferred, along with at least 10 years of experience in brand marketing in the pharmaceuticals or healthcare industry.

Main Objectives:

• To develop and execute national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers across all channels.
• To manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product. Manage promotional materials to establish product branding and messaging.
• To drive brand positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
• To oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.

Qualifications:

• Strong analytical and customer insight skills, including confidence with both digital tools and traditional touchpoints across all channels and platforms.
• Ability to interpret and translate online and offline customer behaviors into strategic activities.
• Proficient in marketing research and statistical analysis.
• Comfort with complexity, critical thinking and problem-solving (mental agility).
• Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others.

Benefits:

This role offers a challenging and rewarding career opportunity with opportunities for professional growth and development.

The position provides a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

Location:

Taipei, Taiwan